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ENGLISH

Service Management

Service Management

Head Professor
Ahn Sang-Joon

Innovation determines the life or death of businesses.
Insight to find the opportunity in a crisis and know-how to make a difference.
Innovation management takes you to the next level.



Prolonged sluggish domestic demand combined with a sharp downturn in exports are threatening the Korean economy overall. Experience and traditional knowledge cannot address the crises that Korean businesses face today. Courage and effort alone would not be sufficient in all instances, either. However, opportunities accompany every crisis. And GSBA is here to provide employees and executives, who are calling for change, with knowledge and know-how, enabling them to address external changes affecting their businesses.

For SMEs or the self-employed looking for essential survival knowledge and know-how, we have various programs answering questions related to management innovation: “How do we reflect the value desired by target customers in products and services?” (Value Innovation); “How to effectively deliver the value of services and products created and satisfy demand from customers?” (Sales Marketing Innovation); and “How do we break away from the traditional small capital retail market, use fresh ideas to overcome the recession and lay the groundwork for growth? (Small Capital Management Innovation) For those who want to start and run a franchise, our Beauty Industry Management shows the way to lead the franchise business, which many accept as the best business system in the 21stcentury.